PROJECT /- YOKOHAMA
YOKOHAMA– Pan-Regional Store Signage Rollout
The YOKOHAMA project involved the design and execution of multiple store signage solutions across key regions in Mumbai and Gujarat, for one of the world’s leading tire brands. The objective was to provide a strong, uniform visual identity across various locations while catering to the rugged, performance-driven image of the brand.
Scope of Work
ACP Outdoor Signage:
Each outlet was outfitted with durable ACP (Aluminum Composite Panel) signage, offering a clean, modern look that withstands diverse weather conditions while delivering strong brand visibility.UV Printed Sign Boards:
We incorporated UV print technology to create crisp, high-resolution signage that maintained its vibrancy and detail even in outdoor environments.Totem Pole Signage:
Free-standing totem poles were designed and installed at strategic points outside the stores, providing high-impact roadside branding to attract attention from a distance.Additional Branding Elements:
Supplementary signage and wayfinding elements were added across stores to create a consistent brand experience throughout each location.
Outcome
This multi-location project was executed with uniformity and precision, ensuring each Yokohama store projected the same level of brand strength and professionalism. The materials and finishes used were chosen for both durability and aesthetic appeal, reinforcing Yokohama's reputation for performance and quality.
The signage systems not only improved the visibility of each store but also contributed to an upgraded and cohesive retail identity across Mumbai and Gujarat.
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